Good things come to those who wait

Good things come to those who wait is a series of eight ads prepared by Abbott Mead Vicker BBDO for Guinness over last nine years. It takes 119.53 seconds to pour the perfect pint of Guinness and it’s exactly that waiting time that ABV BBDO used as the background to the series.

“Swimblack” – 1998

“Surfer” – 1999

In 2002 Surfer was voted no. 1 in the 100 Greatest TV Adverts poll run by Chanell 4 and Sunday Times. One can find inspirations from Walter Crane’s 1893 painting Neptune’s Horses and Herman Melville’s novel Moby Dick.

He waits; that’s what he does.
And I tell you what: tick followed tock followed tick followed tock followed tick…
Ahab says, ‘I don’t care who you are, here’s to your dream.’
‘Here’s to you, Ahab’.
And the fat drummer hit the beat with all his heart.

Here’s to waiting.

CREDITS:

Creative Director: Peter Souter
Art Director: Walter Campbell
Copywriter: Tom Carty
Director: Jonathan Glazer
Agency Producer: YVONNE CHALKLEY
Sound Designer: Johnny Burns
Recording Studio: Wave

AWARDS:

CLIO Awards, 2000 (Silver) for Cinematography
CLIO Awards, 2000 (Gold) for Direction
CLIO Awards, 2000 (Gold) for Editing
D&AD Awards, 2000 (Gold Award) for Television & Cinema Advertising
D&AD Awards, 2000 (Gold Award) for Television & Cinema Advertising Crafts / Direction
Cannes Lions – International Advertising Festival, 1999 (Gold Lion) for Alcoholic Drinks

“Bet on Black” – 2000

“Dreamer” – 2001

“noitulovE” – 2005

AWARDS (selected):

British Television Advertising Awards (Gold) – Alcoholic Drinks; (Silver) – Best Over 60 Seconds; (Silver) – Commercials Shown in Cinema and on TV
BTAA Craft Awards (Winner) – Best Crafted Commercial of the Year; (Winner) – Best Direction (Daniel Kleinman)
Cannes Lions International Advertising Festival (Winner) – Grand Prix (Film)
Clio Awards (Gold) – TV/Beverages Alcoholic; (Gold) – TV/Direction; (Silver) – Visual Effects
D&AD Global Awards – Yellow Pencil for Special Effects in the TV and Cinema Crafts
Eurobest Awards (Gold) – Alcoholic Drinks
London International Awards (Winner) – Beverages – Alcoholic (Television/Cinema); (Winner) – Special Effects (Television/Cinema)
4th Visual Effects Society Awards (Winner) – Outstanding Visual Effects in a Commercial

“Fridge Man” – 2006

CREDITS:

Creative Director: Paul Brazier
Copywriter: Adam Rimmer
Art Director: Pete Davies
Agency Producer: Louise Richardson
Director: JJ Keith
Producer: Simon Mohemius

“A Short Movie Called Hands” – 2006

‘Tipping Point” was launched in November 2007 as part of the most expensive Guinness campaigns, which is claimed to cost £10 million.

CREDITS:

Creative: Angus MacAdam, Paul Jordan
Agency Producer: Carol Powell
Director: Nicolai Fuglsig
Production Company: MJZ
Director of Photography: Ellen Kuras
Executive Producer: Debbie Turner
Producer: Nell Jordan, Suza Horvat
Dominos: Weijers Domino Productions
Composer: Enrique Granados
Song: Spanish Dance Number 6
VFX: The Mill, London

And remember… Enjoy Your Guinness responsibly.

~ by Joanna on November 7, 2009.